Working with Leith we created this imagery for the newest addition to The Famous Grouse family – The Famous One. A premium blended whisky that taps into the “well-deserved shared moments”, represented by 3 hero serves: picker’s seltzer, old fashiONEd and neat/ on the rocks.

The initial product launch has seen the whisky sold exclusively through online retailers with the campaign running across social channels, on their website and on e-commerce banners.