Jonathan Knowles is an advertising photographer and filmmaker creating extraordinary imagery for the world’s most established brands. He specialises in drinks, still life, liquids, food and special effects. An innovator in shooting liquids and drinks, Jonathan has influenced an entire category of advertising photography.
For the last two decades, he has consistently featured in the ‘200 Best Ad Photographers Worldwide’ books. In 2019 he won the IPA’s Advertising Photographer of the Year award, with a ceremony at Carnegie Hall in New York City.
Today, Jonathan neighbours the River Thames in his London studio capturing images and films that will reach people across the globe. It was here that he created the iconic O2 bubbles. Brands such as Coca-Cola, Smirnoff, Heineken, Nescafé, Jack Daniel’s, Budweiser, and many more have sought out Jonathan’s distinguished and timeless style.
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Drinks & Liquids
Jonathan is a worldwide leader in drinks and liquids advertising photography. For most of his career, his outstanding work has inspired trends and techniques in this category. Years of experience at the highest level have made him an expert in manipulating splashes and pours to capture stunning imagery hidden in moments the naked eye cannot process. This ability translates smoothly into the product space, where he prioritises communicating each brand’s particular culture and spirit. Jonathan has worked with distinguished brands in the beer, wine, soft drinks, whisky, water, tea and coffee industries.
Jonathan’s meticulous attention to detail and precise lighting control give his luxury and beauty photography an elegant and graceful essence. Diamonds dazzle and sparkle, perfumes’ heavenly fragrances are finely depicted, and make-up glows on his subjects’ faces. His luxury and beauty photography command the extravagant reputation of brands in the jewellery, perfume, make-up, and cosmetics industries.
From award-winning portraits of Prime Ministers and sports stars, to collections of photographs promoting advertising and product concepts, Jonathan’s people photography is exceptional. He has vast experience directing models to capture human moments beautifully. His deep understanding of the fundamentals of photography make for breathtaking images that incite emotional and personal connections.
Simplicity and purity are at the core of Jonathan’s work in still life advertising photography. His images of objects cut through the superfluous to deliver a clear message. His lighting and control of natural elements and objects converging create still and permanent beauty. He not only captures archetypal still life photographs, but has expertise in freezing subjects in motion using high speed lighting and cameras, and special effects when needed.
Jonathan’s vast experience gained over a long career in stills photography translates gracefully into his moving image work. He uses his expertise in liquids and drinks to create stunning slow motion films capturing the flowing physical beauty of splashes and pours as they have never been seen before. He shoots compelling television commercials and films for a wide array of social media platforms.
In a converted warehouse building between Hammersmith station and the River Thames, you will find Jonathan Knowles splashing beer in large tanks or throwing a plate of spaghetti across the room. The studio has a client relaxation area, full hair and makeup facilities, and offices for meetings and calls. Jonathan usually shoots here, with his speciality equipment (large tanks, cameras, lights, etc.) readily available. Despite his own studio being in London, he is comfortable working in studios and locations around the world.