For their range of microwave ready meals, McIntosh of Strathmore wanted to present their product as a quality, delicious dish that happens to be quick and convenient. Frame in Glasgow commissioned us to communicate this message in a bold and eccentric manner. The campaign consisted of a 30” television commercial with supporting posters and press executions.

The campaign strategy is summed up by the tagline “Fling in the Finest”. The television commercial illustrates this with stunning shots of fresh foods being ‘flung’ in the air. Shot in front of a dark background, the ingredients appear to be defying gravity in outer space. The film is supplemented by posters of visually stunning still images of flying food that support the television spot.