Ogilvy London and Hogarth commissioned us to create a campaign to introduce Coors revolutionary new can. Elevating their iconic branding using thermo-chromatic ink that turns the mountain blue when your beer is cold calling it, 'The Peak of Technology'.

The brief was very clear, to create a slick, clean, crisp and contemporary TVC, as though it could be a popular tech commercial.

To demonstrate this we filmed everything on our Phantom Flex 4K and used our Motion Control Robot, together with sensitively timed devices so that each transitional phase from an unchilled can to a perfectly chilled one was seamless.

beer innovation

innovative

Transitioning to capture every refreshment cue.

The campaign included filming the TVC and stills for.....

breakthrough hand held device and the end to warm beer. To celebrate the brands innovative thermo-ink technology, we filmed a TVC