Robinsons

Britvic

We worked with the UK’s number one squash brand, Robinsons, on the latest executions of their “Let There Be Fruit” campaign. The core idea is to "Liven Up Your Water" – a concept that encourages people to drink more water by making it tastier and more enjoyable.

Saatchi & Saatchi was the creative agency on these simple and striking visuals and films for an integrated campaign across several media platforms, including outdoor digital posters, and a wide range of social media content.

The multi-channel campaign showcases the Robinsons range through vibrant and exciting visuals of the squash exploding into the water in a cloud of refreshing colour.


Outdoor Digital Posters - Static

Digital OOH and Social Content

In Situ