For Viakal’s new shower and kitchen cleaner, Jonathan had to create a showerhead with 50% limescale. It was a real challenge to get the contrast between the two sides – the spluttering water of the limescaled left side, contrasting with the smooth flow on the right, but as usual, the best way to create the effect was to do it ‘for real’, and then overcome the lighting and technical issues in making the perfect capture.

Creative Director – Melissa Manikowski
Senior Account Manager – Claudine Gueriaux
Visual Inspiration Manager – Jo Hodge