The Guardian – Wieden & Kennedy

Jonathan ‘literally’ shot this image for The Guardian’s ‘Reading the Riots’ campaign for Wieden & Kennedy London. It was a great project to work on, which involved a whole day of shooting glass with an air rifle. We love the multi-coloured lighting used to emphasise the glass, which was all done in camera to tie in with the Guardian’s brand palette.

We worked with the talented Gareth Pritchard for the retouching to produce ‘Broken Britain’, and the model makers at Andy Knight’s for their skilled glasswork.

Creative: Ben Terrett

Designer: Michael Bow

 

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