MACRO PHOTOGRAPHY vs COMMERCIAL ADVERTISING

Macro photography allows us to see beyond the subject itself, whether the focus is on food, liquids, beauty, nature, or still life photography.

The question is, where does this sit in the commercial space?

Through the knowledge of the right microscopic lens, lighting and creative direction, you reveal the intracity of patterns, shapes, colour and texture creating untold stories a standard lens would usually miss.

It’s my job as an advertising photographer, to bring even the most innate objects to life. Producing imagery to elevate a brands true identity through storytelling. By discovering the unseen forms of nature, macro photography brings us into a compelling and exciting world. Consumers can taste, feel, and be fully immersed through the power of one image.