Jonathan has yet again brought his unique photography style shooting exclusive bike parts from Bespoke Cycling, for Luxure Magazine.


Bespoke cycling builds exquisite machines for cyclists, combining high-tech diagnosis of a riders size and posture, some amazing kit and passionate experts, including its founder Barry Scott.


The firm started off in a Hoxton Square basement, founded by Barry Scott, an ex-banker and passionate cyclist.  Scott left the world of banking to start up as a distributor of top brands that hadn’t been seen before in the UK. Soon realising that compared to the knowledge and customer service of buying other exclusive consumer items such as bespoke suits or jewellery, the experience of buying a bespoke bike left a lot to be desired.


Scott founded Bespoke Cycling in 2007, making the customer experience and the knowledge of the staff, the key difference that set the business apart from other exclusive bike retailers. There are now three branches in Farringdon, Canary Wharf and Jermyn Street.


Art Director – Shivani Lal