The Swiss jewellery house Chopard is leading the way in creating jewellery that is kind to the planet and to people.

By choosing to use Fairtrade Fairmined gold to create the Green Carpet Collection, Chopard is ensuring the miners are guaranteed to receive a minimum price for the gold as set out by the Fairtrade Foundation, as well as a premium on top of this that to put towards local community projects such as clean water sources, schools and healthcare facilities.

By becoming Fairtrade Certified the miners must adhere to a strict standards on working conditions, improving health and safety in the mines, eradicate child labor and also reduce the environmental impact.


Art Director – Shivani Lal