Harpic #CloseTheLid PR / information campaign – to explain why it’s important to close the lid before flushing
This PR and information campaign for Harpic visualises the invisible spray of germs and particles released when flushing with the lid open. Combining conceptual photography, liquid techniques. The images were created entirely in-camera using high-speed liquid and particle photography techniques to communicate hygiene risks in a striking, memorable way for global health awareness, brand communications, and social media.