A block of butter in the shape of a coffin sits on a silver butter dish, upon an oval turquoise background which turnes to black the further out the image it gets.
Xenical Paling Walters

Xenical ‘Lethal Obsession’ Global Campaign
A powerful global healthcare advertising campaign for Xenical weight loss medication, highlighting the life-threatening consequences of fatty food obsession. Each striking visual used conceptual food photography to communicate health risks in an impactful, memorable way. This campaign won the prestigious Global Award for Best Healthcare Campaign in the World, recognising its creativity, originality, and effectiveness in pharmaceutical advertising. It combined bold still life imagery with strong messaging to drive awareness, change behaviour, and position Xenical as an essential treatment for weight control and obesity management.

Triangle wedge of stilton cheese with the shape of the Grim Reaper within the side of the cheese. The stilton is set on a dark blue surface which blends into black.
A broen takeaway bag sits on top of a red surface with curry sauce running out of the bottom. There is a grease mark in the shape of a skull.
Fried chicken with the face a of ghost imprinyted on the surface sits o a bed of fries. The chicken abd chips is positioned on a dark red surface that fades to black.
A frying pan with a chunck of melting lard, running into the shape of the Grim Reaper. The frying pan is set on a dark background and lit with a spotlight.