Xenical
Paling Walters
Xenical ‘Lethal Obsession’ Global Campaign
A powerful global healthcare advertising campaign for Xenical weight loss medication, highlighting the life-threatening consequences of fatty food obsession. Each striking visual used conceptual food photography to communicate health risks in an impactful, memorable way. This campaign won the prestigious Global Award for Best Healthcare Campaign in the World, recognising its creativity, originality, and effectiveness in pharmaceutical advertising. It combined bold still life imagery with strong messaging to drive awareness, change behaviour, and position Xenical as an essential treatment for weight control and obesity management.
