Shot from deep inside the ice bucket, this high-energy moment captures the essence of hard seltzer advertising: crisp, spontaneous, and irresistibly refreshing to go alongside the caption, ‘Grab Life By The Claw.’ A hand dives through the frosty chaos, reaching for a Black Cherry White Claw, while other vibrant flavours linger on the periphery; cold, colourful, and full of summer energy.
This drinks campaign blends lifestyle photography with dynamic product storytelling, delivering a visual that speaks directly to the adventurous spirit of the White Claw drinker. It’s a bold take on beverage marketing that places viewers right in the action—where the chill hits first. The agency was VCCP London.