Let There Be Fruit
We partnered with the UK’s number one squash brand, Robinsons, to bring to life the latest instalments of their bold and uplifting “Let There Be Fruit” campaign. Built around the concept “Liven Up Your Water”, the campaign aims to inspire healthier hydration habits by transforming everyday water into something vibrant, fruity, and fun.
Working alongside Saatchi & Saatchi, we delivered a series of visually dynamic stills and liquid photography for an integrated advertising campaign spanning digital outdoor screens, social media, and online content. Each execution features a vivid explosion of squash bursting into water — a colourful blend of fruits in motion, captured with high-speed precision to create a refreshing visual impact.
This drinks campaign celebrates flavour through energetic splash photography, motion-led compositions, and product-led storytelling. The result? A standout set of drink advertising assets that make hydration look as exciting as it tastes.
