Chilled bottle of Old Mout berries and cherries cider next to a chilled glass of cider and ice. There is a burst of liquid splashing the bottle and glass from behind with flying blueberries and cherries.
Old Mout St Luke's

Bursting with Flavour

 

For this vibrant out-of-home campaign, we brought Old Mout Cider’s bold flavour combinations to life through a series of high-impact visuals. Designed to hero the product’s adventurous fruit pairings, the creative celebrates the energy and refreshment at the heart of this popular fruit cider brand.

 

Each drink — from Berries & Cherries to Pineapple & Raspberry and Strawberry & Apple — was photographed with explosive, in-camera splashes and stylised fruit elements, capturing a moment of flavour in full flight. The cider bottles and glasses were shot in dynamic still life setups, surrounded by vivid ingredients and directional liquid motion, evoking refreshment and natural fruitiness.

 

Developed for a national cider advertising campaign by the amazing team at St. Luke’s, the images were used across OOH, digital, and social media, designed to stop viewers in their tracks with colour, clarity, and a sense of fun. This campaign demonstrates how drinks photography and commercial advertising can merge to deliver playful, premium storytelling with broad visual appeal.

Chilled bottle of Old Mout Pineapple and Rapsberry cider next to a chilled glass of cider and ice. There is a burst of liquid splashing the bottle and glass from behind with flying raspberries and slices of pineapple.
Chilled bottle of Old Mout strawberry and apple cider next to a chilled glass of cider and ice. There is a burst of liquid splashing the bottle and glass from behind with flying strawberries and slices of apple.