Mars Midnight Ice Cream floating in the night sky surrounded by stars with the top bitten off to look like the moon.
Mars Midnight AMV BBDO

This campaign image for Mars Midnight Ice Cream transforms the product into a glowing crescent moon against a midnight sky. Combining precise still life photography with conceptual creativity, it highlights the rich chocolate texture and creamy ice cream centre to evoke indulgence and night-time allure. Created for Mars’ global advertising, this visual delivers impactful storytelling across digital, print, and outdoor media.