Indulekha
These are two images commissioned for the packaging for Indulekha shampoos, one of the biggest hair brands in India. The brand personality is rooted in the tension between the rich tradition of Ayurveda and the efficacy of modern science. The idea is to create mystery and intrigue around these powerful Ayurvedic remedies, using macro photography of the oils to drive the feeling that there is potency and depth of knowledge within.
