Jonathan Knowles Photography & Film

Campaign imagery for Guinness as title sponsor of the Six Nations Rugby Championship. This photographic work celebrated rugby fans enjoying a perfect pint of Guinness during the match, capturing the atmosphere of camaraderie and shared passion. The photography was used across out-of-home posters, in-bar point of sale, and supermarket POS, reinforcing Guinness as the drink of choice for rugby occasions. Strong product photography, drinks advertising expertise, and lifestyle realism combined to create a bold, premium visual presence for the brand throughout the tournament.