Dulux Heritage
Ogilvy London
Dulux Heritage campaign reimagining 12 iconic novel covers using Dulux Heritage collection of luxury paint hues.
Working with Ogilvy UK and Dulux , creative and behavioural science teams analysed each book’s emotional narrative and matched this to hues that evoke the same mood and feelings.
The campaign empowers consumers to let the feelings of their favourite books become a reality on the walls of their homes – transforming the challenge and anxiety of choosing colour into an exciting and deeply personal experience.
Delighted to see article features from Campaign UK, The Drum, LBB (Little Black Book) and Creative Salon Worldwide.
