Bold Spirits, Alcohol-Free
For this visually playful and conceptually sharp drinks advertising campaign, we photographed CleanCo’s alcohol-free spirits from above, using bold shadow play to contrast the bottles with the cocktail serves they inspire. Each image pairs the clean lines of the CleanCo bottles with the silhouettes of classic mixed drinks, creating a striking visual tension that reflects the brand’s refined yet rebellious spirit.
The directional light becomes a storytelling device; bottle shadows stretch one way, cocktail glass shadows another, bringing depth and movement to the composition. Vibrant green, pink and amber tones spill across the surface, echoing CleanCo’s bold flavor profiles and contemporary alcohol-free identity.
This campaign merges product photography with creative beverage branding, capturing the clarity, confidence, and visual punch that define CleanCo in today’s evolving drinks landscape.
