Budweiser World Cup
Jones Knowles Ritchie
A project for Budweiser and Budweiser 0.0 for the FIFA World Cup 2026, this campaign captures the exhilarating energy of match day as beer erupts from flying cups. Shot entirely in-camera, we used timed projection devices to launch the cups at carefully calculated angles, creating the illusion of being thrown in a spontaneous moment of elation and celebration. Using high-speed photography and meticulous lighting, we froze every droplet and every shimmer of confetti, showcasing the golden Budweiser tones of the official beer sponsor of the FIFA World Cup 2026.