Baileys VMLY&R Commerce

This stills campaign for Baileys Irish Cream Liqueur captures the spirit of celebration through rich, vibrant lifestyle and drinks photography. Set against a sun-drenched garden backdrop, each scene is brought to life with real in-camera setups that reflect the joy of gathering, theatre of mixology, and the indulgent swirl of liquid textures in a glass.

We worked to evoke the moment just after the cocktail shaker stops — when creamy Baileys cocktails are poured, glasses are clinked, and laughter bubbles over. The compositions showcase the full range of Baileys flavours, including Original, Deliciously Light, and Chocolat Luxe, each styled alongside fresh florals, iced drinks, and elegant still-life elements.

Shot with meticulous attention to detail, this series blends premium still life advertising with an approachable, festive atmosphere. The work is rooted in food and drink photography but with a playful twist — celebrating cocktail culture, product storytelling, and the sheer delight of an afternoon treat.