Here at Jonathan Knowles studio, we always like a new challenge. We were very pleased to get the drinks brief through from McCann-Erickson Prague for the newly designed bottle for Prazska vodka.

The headline translates as ‘Gentle sharpness to the edge’, which the photography reflects using sleek natural flowing liquid mixed with sharp, defined splashes.

The creative team was Michal Kotulek and Jan Ridl.