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POWERS Whiskey

ROTHCO

For the Powers Whiskey OOH campaign, Jonathan’s team wanted to create a realistic impression of the whiskey cask and its role in the maturing process. Jonathan and his crew took apart a real cask from Powers distillery with burnt charcoal on the inside and rusting metal details on the outside. The beautiful bottle of Irish whiskey floats in the centre, surrounded by parts of the cask it came from.