Jonathan Knowles Photography & Film

To accompany their production of Aida, the English National Opera wanted strong visuals to captivate new audiences and connect with existing opera aficionados. Rose commissioned us to create various marketing materials. The hero piece was a still image including  used for promotional posters, the opera’s programme and website, and was followed by a 30” cinema commercial.

Our campaign contributed to attracting the largest audience to an English National Opera Autumn production in four years. In addition to avid opera fans, 44% of Aida’s audience were first time opera goers.