Branding imagery for Heineken, created to hero their iconic red star and the vibrant green associated with the brand, without heroing the product itself. Working with the creative team at Geometry Global, Jonathan experimented and came up with the ideas for the campaign which was used across OOH posters, POS, annual reports, fleet livery, and at monumental scale in the Heineken Experience Museum in Amsterdam.
Branding imagery for Heineken, created to hero their iconic red star and the vibrant green associated with the brand, without heroing the product itself. Working with the creative team at Geometry Global, Jonathan experimented and came up with the ideas for the campaign which was used across OOH posters, POS, annual reports, fleet livery, and at monumental scale in the Heineken Experience Museum in Amsterdam.
