Truly honoured to have been named Commercial Product Photographer of the Year 2026 at the British Photography Awards.

The winning image was created for Budweiser’s FIFA World Cup 2026 launch campaign, working alongside the brilliant team at Jones Knowles Ritchie (JKR).

Shot entirely in-camera at our London studio, the campaign brought together high-speed photography, carefully choreographed liquid effects and a generous helping of flying confetti to capture the energy and excitement of football’s biggest celebration.

A project that combined everything I love about advertising photography – capturing extraordinary authentic moments that happen in a fraction of a second, with no CGI or AI. This is what we do.

A huge thank you to everyone involved in bringing this ambitious campaign to life, and to the British Photography Awards for this wonderful recognition.