Jonathan Knowles Photography & Film

Created to mark the opening of Johnnie Walker Princes Street, this teaser commercial follows four characters across Edinburgh as they make their way to the rooftop bar overlooking the iconic castle. With access to the venue not yet possible when we shot, the film blends dynamic city moments with sensorial impressions inspired by the immersive whisky experiences awaiting visitors. An upbeat soundtrack drives the pace, while bold, energetic typography hints at the excitement to come, perfectly capturing the spirit of this landmark launch. Designed for premium spirits marketing, brand storytelling, and destination campaign film content.