For AB InBev and Jones Knowles Ritchie, we created a global campaign for Budweiser and Budweiser 0.0 celebrating their sponsorship of the FIFA World Cup 2026. The idea captures the split second after a goal is scored, when pints are thrown up to the sky in celebration in fanzones around the World.
The assets were shot entirely in camera using high-speed photography and filming, alongside timed projection devices programmed down to hundredths of a second, all running along a robotic timeline. The result is dynamic liquid splash imagery set in an environment that combines sports and drinks advertising. Budweiser’s signature golden tones are enhanced through carefully crafted lighting setups, delivering bold, premium visuals designed for global advertising campaigns, brand marketing, and out-of-home advertising.
What reads as explosive, beer-soaked match-day celebratory chaos is in fact a tightly engineered piece of practical filmmaking, and stills production. No CGI. No AI. No randomness. Just controlled physics, liquid dynamics, and a lot of testing.
