Jonathan Knowles Photography & Film

In collaboration with creative agency Southpaw, we were asked to create a beautiful deconstruction of Benriach whisky tied together by the message: “A World of Flavour”. The campaign includes a 90” film, print and OOH advertisements, a variety of Instagram content, and an array of subsidiary films including interviews of key figures at Benriach, accompanied by still portraits.

The 90” brand film “A World of Flavour” was shot on location at Benriach’s Speyside distillery in Scotland and in our London studio. It is an authentic origin story of the single malt Scotch whisky’s character. Using Benriach’s coloured casks and the flavour notes that emerge from them as a basis, we created a colourful, energetic and dynamic campaign that stays true to the Benriach Scotch whisky heritage. In the film, the casks are described as “rare and eclectic treasures” once filled with Spanish sherry, Jamaican rum, Italian marsala wine, and Kentucky bourbon. The interview films give a deeper inside look at the people behind the whisky — warehouse foreman Calum Purcel likens his colleagues to “modern day alchemists making liquid gold.”