‘Jonathan Knowles, photographe, imagine Desperados Original’ is the credit written in large letters on the first image from latest French ad campaign for Desperados, shot by Jonathan Knowles. It was a pleasure to work with the art director François Lesaint and creative director Guillaume Gamain from the Paris agency Dufresne Corrigan Scarlett.
Desperados beer has a strong brand identity in France, and utilizing Jonathan’s style, we created a high-energy campaign emphasizing the excitement you get from the dash of tequila contained in the product. Flying paint, dynamic light and bright colours abound, while keeping focus on the refreshing taste of the beer… just how we like it.
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