The 90” brand film “A World of Flavour” was shot on location at Benriach’s Speyside distillery in Scotland and in our London studio. It is an authentic origin story of the single malt Scotch whisky’s character. Using Benriach’s coloured casks and the flavour notes that emerge from them as a basis, we created a colourful, energetic and dynamic campaign that stays true to the Benriach Scotch whisky heritage. In the film, the casks are described as “rare and eclectic treasures” once filled with Spanish sherry, Jamaican rum, Italian marsala wine, and Kentucky bourbon. The interview films give a deeper inside look at the people behind the whisky — warehouse foreman Calum Purcel likens his colleagues to “modern day alchemists making liquid gold.”
90" Brand Film
In Southpaw we found the perfect partner, who was able to understand the complexity of this new portfolio of single malts. Through great collaboration and their creative vision, we were able to find the right strategic and creative platform to relaunch the brand. Southpaw knew that it was important to appeal to the senses, to bring to life the taste without tasting it and this was achieved through their work with Jonathan Knowles. They have given us a great springboard to reach new audiences – we’re looking forward to the future.
Andrew Watson, Global Marketing Manager
Behind the scenes films