Working with the team from Southpaw, we were asked to create an integrated suite of assets to showcase the Benriach. Following its acquisition by Brown-Forman, the brand relaunched with new packaging designs and a revamped range of signature style single malt whiskies. The 'World of Flavour' story is told through a 90 second brand film, shot both in the studio and on location at the distillery in Speyside, press and poster executions for each of the whisky expressions, interview films and portraits of key people in the business, as well as an array of supporting subsidiary films for the website and social content.

Using the basis of the eclectic coloured casks which impart such amazing depth to the whisky, and the flavour notes which emerge over time, we created a campaign filled with colour, energy and dynamism, whilst respecting the brand’s heritage and those all-important whisky cues.