Jonathan Knowles has just finished shooting a great new drinks campaign for Diageo under the strap line of “17:59. It’s Guinness Time”.

Setting the scene with a perfect dusk cityscape,  Jonathan teamed this with a surging Guinness pint, dark at the base, progressing to a moody cloudy effect within the Guinness head. Great attention was paid to pick up the minute bubbles and give it a very distinctive texture, whilst mimicking the pattern and tonal values of the sky.

The art director was Sarah Clift at Arc Worldwide.