Working with Brand Opus on the still imagery and Weber Shandwick and Flipside on the films, we produced an integrated campaign for the launch of Twinings infusers which are used to flavour cold water as a healthy substitute for squash. The creative idea focuses around the infusion which emerges from the bag itself, shown inside a bottle of water. The bottle is also avaliable!
The assets included standard media as well as store wraps, bus sides; and a huge range of social content including Amazon Fire Ads, Facebook Carousels and others. The campaign was so successful that it was later used on TV.