For global tea brand Twinings’ new product launch, we produced a visually stunning integrated campaign across several media. We worked with Brand Opus on the stills and Weber Shandwick and Flipside on the films. Twinings Cold In’fuse is used to flavour cold water as a delicious and healthy alternative to squash. The campaign includes standard media as well as store wraps, bus sides, billboards and a wide range of social media content including Amazon Fire ads, Instagram, Facebook Carousels and more.
The creative idea shows the infusion of colourful flavours emerging from the infuser inside a water bottle. The product lends itself to beautiful still images and slow motion film shots of the natural flavouring spreading through water. True to the tagline “This Changes Water”, Twinings Cold In’fuse and its accompanying campaign altered perspectives of flavoured water. After its initial success, the campaign was used for television commercials in the UK.